Ten years ago or so, cooking your favourite dish required that you have a recipe book where you can flip through the pages to find the ingredients and procedures that you need. Planning for your trip back then would require that you buy a travel map, read travel magazines, or ask friends and family for their advice and experiences before you craft your own travel agenda.
Today, every information you might need is available online. The internet is a very influential space, providing a wide array of products, services, and experiences that its users continue to patronize since its started. Every person holds a mobile phone in his hand, tapping on the laptop keyboard, reading from a mobile tablet, and taking selfie photos to tell their own or other people’s stories. They showcase these life experiences online through their own websites and blogs, and people enjoy them immensely. With it, they build a targeted community.
If you are a business owner wanting to expand and increase your profits, connect with them where they are most engaged. They document their own experiences and insights in their own blogs, or they are an active reader and follower of one or many influential bloggers. Passionate bloggers are growing in numbers and influence. They are also the people who understand and appreciate different products and services available in the market. They share their personal experiences with them.
Here are some reasons why you should consider them as your ally in building a stronger brand:
- They write relevant content continuously. They have fresh ideas and share their recent experiences. They actively participate in the activities of the areas of their interest, may it be attending events, or trying out the latest products and services. They are updated and they would like to share their own experience about it.
- They speak in the language of your target customers. There are different ways to talk to your target audience, but perhaps the closest you can do is let someone who knows them very well talk to them for you. There are many bloggers who write about specific topics because they are your target audience, or at least have some influence over them.
- They have their own personal and business network. There are billions of people in this world and everybody knows somebody that you might want to get in touch with. It’s just about finding the right connection. Bloggers have their own circle of friends who share the same interest or a variety of other topics where your brand can be communicated through.
- They are your brand ambassadors. They connect with you and your brand, then share it with the rest of the world creatively. A great product or service is worthy to be shared to as many people as possible, and they are motivated to take part in it. Lastly, they are committed Bloggers love what they do, and they do as much of it as they can because they believe that there is power and meaning in what they share. No matter what your brand is all about, bloggers are one of your best allies in building it further towards making you top of mind in your target audience’s mind. Connect with bloggers today!
Challenged with budgets for blogger engagement?